Case study

ICS Madrid
International.

“It’s honestly the best thing we’ve done. It’s efficient, it saves such a lot of time and it’s one central place again which for me is the most important thing.”

What challenges were you looking to address?

We were communicating via email mainly through iSAMS. Then with newsletters, we’d send them out digitally or before that they were printed. That was our main way of communicating with parents.

There were so many emails, people were being bombarded. It wasn’t quality, but rather too much quantity, that was the problem. Parents are busy and they don’t have the time to read all their emails. You know what it’s like. So we needed a place that would house everything.

The problem with that as well is that we try not to promote anything about life inside the school, with dates and things like that on our website, because the press could get hold of them. It’s private. So these are the challenges we were facing.  

Communication between the teacher and parent was also through just email, and we found that to be diminishing in satisfaction levels, because teachers just didn’t have time to communicate.

What features where you looking for?

The staff pass on the information to me, like curriculum updates and I’ll put them into the curriculum section of the app. This was something that was missing when we did our parent satisfaction surveys in the past. It was something that wasn’t getting through to the parents properly.  

For me, the most important thing in comms was that everything was in one central place, because even if we had our newsletter or emails going in and out from everywhere, parents know where they can find the information.  

For me, it was the one-stop-shop side of the app that was important. Obviously nowadays everything is at everyone’s fingertips and moves so fast. I honestly felt that we’re just not doing enough with emails or our Facebook page. We just weren’t getting to everybody. Not everybody uses Facebook, not everybody sees their emails. So, here at least they have one central place.

Why did you choose Parentapps?

I looked at Piota and a few other companies. With being part of a big group – Nord Anglia –  various schools are doing different things.  

I just liked their (Parentapps) approach. I spoke to Kevin and Hailey and they did a demo for me and all the parents because the parents were really on board and I kept them involved in the process all the way through. I just was impressed with the way that the app worked. Piota was ok but too basic. That’s why I chose Parentapps.

How are parents

Engaging

with the app?

I had initial meetings with our parents as I wanted to find out what they needed specifically. We have people who come from many different places and from very different schools, so we looked at apps they’d used in other schools.

There was one parent in particular in the group, we had a committee of 4 or 5 people, who was in a school in Australia and she still had access to their app. So we looked through that, to see what we needed and did a little list of everything. Then from the comms side, I had put together an FAQs document which detailed the information parents always asked for, always need, and will need forever. Things like the calendar and curriculum overviews, event dates, and things like that.

I remember talking to the MD of Parentapps at the time and how impressed we were with our initial uptake. We’ve targeted parents who have not signed up since and we’re in the higher end of 90 percent for engagement.

What impact has the
app had on your school?

For me, it feels like a safe place. If anybody’s wondering where a consent form is or they’ve lost their email, or they say we didn’t know about that, or they didn’t know about a holiday date that’s just been announced. Well, it’s all in the app.

Now that we’ve got 96% of our parents signed up (and using the app)  people are getting more and more aware of what’s on there and know that any consent form they have to fill in is on the app. It’s made it so much easier for me.

Having that backup to say to parents, well it’s all on the app and you’ve got to have the app, that for me is crucial. It’s been a real lifesaver.

I think the good thing about having the app is that we have the best of both worlds. It is a communication app, but teachers can put curriculum overviews and photos and everything else that goes into the newsletters on there, so it improves both aspects.

What sets Parentapps apart?

The support is fundamental because without you guys being there at the other end – I know you’re in the UK and we’re here in Spain – but wherever you are in the world, you’re there and you’re on it and you find solutions for everything.  The support is so important because you do feel a bit lost at the beginning.

The setup was straightforward and smooth. It’s honestly the best thing we’ve done. The parents are just loving it and I don’t know why all schools don’t do it to be perfectly honest. It’s efficient, it saves such a lot of time and it’s one central place again which for me is the most important thing.

You know where it is, it’s on the app. You know where to go, it’s on the app. That for me is essential.  

And it’s about you guys too. I felt comfortable the whole way through. I’ve been able to be myself, which is a panicky mess. Then somedays you’re thinking oh my god I can’t do this or the other and you’ve all been very calm and you’ve all been very helpful. The first number one priority for me was the support. The support for me was crucial because we all have very busy work lives and very busy normal lives, and having you guys there at the end of a phone or email makes it so much easier. And that you’re calm and you get things done.

Don't just take our word for it,

see what our
schools say.

Read through what our customers
are saying about Parentapps.

It really has changed the way we communicate with our community. It’s streamlined processes, it has enabled staff to really quickly send out messages, communicate and reach a wider audience.

Brian Gamble

Acklam Whin Primary School

It’s honestly the best thing we’ve done. It’s efficient, it saves such a lot of time and it’s one central place again which for me is the most important thing.

Sharon Spencer

ICS Madrid International

Printing out 400 letters and distributing them around the school was time-consuming. With the app, you know the messages you send out will be seen by parents.

Lisa Johnson

River View Primary School
We have had people ring up and comment on its design and our parents and children love the video and photographs.

Sandra Burgess

St Teresa's RC Primary School

It’s massively reduced costs through paper letters but also having term dates and links to the website, makes the information far more accessible and that’s reduced the number of things parents call in for.

Sophie Lewis-Newton

St John Bosco Arts College

It’s immediate. We can hit many many parents, really quickly. It’s just revolutionized school. That’s all I can say, it’s just fantastic. I really really love it.

Margaret Standon

Quernmore CofE Primary

Would you like
to know more?
get in touch today.

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